Eagled-eyed customers will notice that the famed red and white design remains, but the Campbell’s logo is receiving a “modernized logo scripture,” which includes eliminating the shadow and a slightly changed font that is based on founder Joseph Campbell’s original signature.
Other changes include the word “soup” printed in a new font, along with a slanted “O” as a nod to the brand’s original label from 1898. Also, the “C” from the redesigned Campbell’s signature is used in the fleur de lis next to the word soup. Varieties receiving the redesigned labels include tomato, cream of chicken, cream of mushroom and chicken noodle. The redesigned cans are currently rolling out to store shelves.