The world is now one huge, global market. There are billions of potential customers. This is why exporting is such a great business idea. It is a business that has been going on for time immemorial as it hinges on one party having something that another party in some other place wants. Borders can be a challenge, but globalization has made international trade much smoother than ever.
Read also: How to Start a Business: A Beginner’s Guide to Entrepreneurship.
The trick is to get enough orders to make a good profit that is worth the effort put into doing the mountains of paperwork and creating a custom banner for your marketing material. If you are planning to start an exporting business then you need to know how to get orders. In this article, we will go over some simple tips to help you along.
Get good at marketing
It is extremely important these days to make sure that you are building up a fan base that is looking for what you are selling. The internet has made it extremely easy to market your products anywhere in the world.
The first step is to make sure that you understand your ideal customer so you can create content that they want to consume. They may be looking for a solution to a problem that they have and your product can help. Or, they are looking for a cheaper alternative to what they can get locally and would love an import.
Then, you will need to use platforms like Youtube and social media to make content that they will respond to. Videos on Youtube should be engaging and interesting to the viewer and help to build your brand. Social media is also very useful and employs the same principles of creating useful content that tells the story of your brand.
If you can then get people to your product page or to the store where you are selling your products then this will result in more sales.
Get the pricing right
There is a dance that you have to do as an exporter in which you price the product low enough to sell a lot and high enough that you make a profit so it’s worth selling. It is important to do some market research to understand what the maximum is that you can ask for. Look around at what the competition is charging and then see exactly what the cost of your product is to make, ship, and market so you can understand the profit margin if you match their price.
You can sell more units if you are able to add some value to the purchase. For instance, you could include free servicing for a period of time in case there are problems with the product, especially if it is a big ticket item. Or, you could bundle the product with something else for a discount and encourage more sales that way. People love getting something free or discounted and will be encouraged to buy.
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