But during a virtual press event on Wednesday, Samsung aimed to change that with a concept that makes users part of the design process.
“This is the first time we’ve ever given customers this much customization on their mobile device,” the company said during the event.
Designs can be created through Samsung’s Bespoke Studio on its website starting Wednesday for $1,099.99 and up.
Samsung has long been a leader in making tech customizable. In 2017, it introduced the Frame TV that hangs on the wall and doubles as artwork when not in use. Meanwhile, its Bespoke refrigerator is custom built with different materials and colors, and features such as temperature control that can be tweaked via its SmartThings app.