It suffices to say that the quality of the IPHONE has slipped with time. Before, Apple was known for its innovation, and its unique and quirky traits that made the phone special. It was one of the most sought-after phones in the industry.
Today, IPHONE may as well just be another competitor in the market. Where once each new model bore revolutionary new ideas and features, today, all we can vouch and hope for are bigger screens and enough cameras to trigger tropophobia.
Despite this, many were still hyped about the IPHONE 12, Rumoured to finally bring something new to the table, the tension and excitement were evident in the fans. However, Apple once again failed to deliver, with its “innovation” being a smaller phone, the IPHONE 12 MINI.
It didn’t end there. By far the most damaging blow was the decision to remove the charger and earbuds from the packaging. Apple claimed that this was to reduce carbon emissions, however the crowd did not buy that. The decision lead to mockery from Samsung executives and fans, and delivered a huge blow to the reputation of Apple.
Disappointment was immediate, and crippling to Apple. On the day of the event, Apple stock slumped massively, and sold off to 119 from 115. Many crippling reviews were written about the IPHONE 12, with criticism ranging from “Not as good as expected” to “This is just absolute garbage.”